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Brand Development Services

Studio Ostendo’s Brand Development Services – FAQs

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1. Why do I need a Brand Identity?

Every business, organization, institution, and community needs a brand identity to win people's hearts and minds and clearly communicate its message. Brand stories, particularly the driving reasons for doing business, are the only competitive advantage the competition can’t touch. The better you communicate your brand story, the more successful your brand will be. 

Without a strong brand, a company doesn’t have the tools, blueprint, or roadmap needed to align the business to marketing, tell compelling stories, or attract a community of lifelong customers. All of these rally around shared values that need to be communicated to the world.

A brand gives you:

  • Clarity surrounding purpose, vision, mission, and values in order to make decisions that are best for your marketing and business.
  • Storytelling tools (including brand messaging and visual identity) to better communicate and more importantly connect with your audience.
  • Guidelines to preserve your brand integrity as you grow. 

It also unites and amplifies internal teams. With a strong brand, team members have a shared vision of what your brand is trying to achieve, and they become more engaged and committed to achieving it. Everyone has an idea of where the bus is going, and so they willingly hop aboard and push the business forward.

Frankly put, a strong brand identity is the secret to long-term success—both inside and outside of your company.

2. Why partner with Studio Ostendo for Brand Development?

As seasoned experts, we craft and execute every stage of the brand development process, from identifying your principles and brand messaging to designing your logo, packaging, website, storefront, and more.

Plus, we only work with brands we believe in. That means that we never have to fake enthusiasm, conjure joy, or fabricate smiles in a meeting together. We give you the best of our brains and creativity to help you build the best brand in your industry. 

That means you’ll get:

  • Fresh eyes on your brand to identify your strengths, weaknesses, and opportunities.
  • A partner to ask the tough questions, help you peel back the layers to your core, and uncover the most unique traits that will help you compete. 
  • Experts who translate your unique brand story into powerful brand messaging and beautiful, world-class visuals. 
  • A supportive team who will guide you through every step.

And that’s just the beginning.

Best of all, by starting our partnership together by developing a brand, we gain deeper insight into your brand, business, and market. This informs the creative decisions we make going forward and lets us do even more impactful work that will transform your brand and business for the better.

3. What do Studio Ostendo’s Brand Development services include?

Whether you’re launching a new brand with grassroots, looking for a transformational rebrand, or updating a specific portion of your brand and business venture, our services offer you fresh insight to help you differentiate your brand and keep your entire organization aligned, including:

Brand Foundation

Brand Core

  • Purpose
  • Vision
  • Mission
  • Values

Brand Strategy

  • Goals & Objectives
  • Audiences
  • Market Positioning
  • Products & Services
  • Brand Architecture

Brand Expression

Brand Messaging

  • Value Proposition
  • Tagline
  • Personality
  • Pillars
  • Story

Visual Identity

  • Name
  • Logo
  • Typography
  • Color Palette
  • Brand Photos

Of course, every brand, industry, and client has its own unique needs. Whatever brand challenges you may be facing, we can help you untangle them.

4. What makes Studio Ostendo so special?

If you want to know us a bit more, check out what makes Kaleb tick, and some of the things we’re proud of (besides all our client work, of course).

5. What does Brand Development cost?

Every brand is unique and price often depends on your particular needs. Our typical Brand Development engagements start at $8,500–$25,000. That being written, we tailor packages based on your company’s size and needs. 

If that’s beyond your budget, we also offer custom workshops to guide you through the brand process, advise on strategy, and sketch up a few rough ideas in our Brand Intensives. (We also offer discounted rates for non-profits.)

Sound good? Let’s chat.

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