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Recent Articles

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

The new "We Heart NYC" campaign manages to be poorly designed, unappealing, and a slap in the face to designers everywhere.

Brand Singularity: The Only Way Schools Will Win in Education

What is educational brand singularity, and why does it matter? We dive in to explain why this is the only way schools can win their market.

Brand Review: Red Deer Polytechnic

Red Deer Polytechnic's Brand Review: A Masterclass in Launching a New Brand

Brand Review: Copi

Designing a Brand Identity for Company is a Challenge, Designing One for a New Industry is Incredible

How to Do a Competitive Brand Analysis (with Free Template)

Brand Strategy Toolkit (Free Download)

How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

5 Tips to Launch Your Rebrand Easily and Successfully

Brand Identity Toolkit (Free Download)

How to Determine the Value of a Rebrand

6 Ways Brand Design Can Improve Your Business

Boise Logo Design Tips for Small Businesses

Design & Culture

How to Build an Internal Team for Your Branding Project and Clear up Confusion

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