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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

Brand Refresh vs. Rebrand: What’s the Difference?

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

Design & Culture

Why Investing in a Strong Brand Matters More than Ever

Design & Culture

Why Brands Need to Innovate to Stay Relevant

How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)

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