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Studio Ostendo operates in multiple creative fields including photography, design, and education.
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Blog
Strategy & Messaging
Strategy & Messaging
Reviews & Critiques
Reviews & Critiques
Design & Culture
Design & Culture
Resources & Tools
Resources & Tools
Identity & Visual Systems
Identity & Visual Systems
Talks, Press & Notorieties
Talks, Press & Notorieties
Studio Insights
Studio Insights
Recent Articles
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Resources
A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Design & Culture
Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.
Brand Review
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
Nufs Rebrand: is it eNuf? (Review)
Brand Review
Can You See Me Now? Verizon Rebrand Critique
Brand Review
Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign
Resources
Brand Refresh vs. Rebrand: What’s the Difference?
Brand Review
The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction
Design & Culture
Why Investing in a Strong Brand Matters More than Ever
Design & Culture
Why Brands Need to Innovate to Stay Relevant
Resources
How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)
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Strategy & Messaging
Strategy & Messaging
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Reviews & Critiques
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Identity & Visual Systems
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Talks, Press & Notorieties
Talks, Press & Notorieties
Studio Insights
Studio Insights
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