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Recent Articles

How to Find Your Brand Core (Plus Free Workbook Template)

Use this simple guide to identify your Brand Core (aka purpose, vision, mission, and values)—and share it with the world.

How to Create and Use Brand Personas (Free Guide & Template)

Brand personas define the specific people you're going to target and give you insight into their wants, needs, and pain points.

How to Craft Your Brand Messaging (Plus Free Template)

Follow our simple step-by-step guide to create impactful brand messaging that helps you produce cohesive and consistent branded content.

Pepsi Rebrand: A New Look with a Lack of Substance

In this blog post, we will explore the new Pepsi brand, the process behind its creation, and what it's missing.

Brand Singularity: The Only Way Schools Will Win in Education

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Studio Ostendo Among Boise’s Top Branding Agencies on UpCity

Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)

How to Create a Brand Style Guide in 5 Steps (Tips + Examples)

Brand Review: Copi

How to Do a Competitive Brand Analysis (with Free Template)

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