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Design & Culture

Design & Culture

Notorieties & Press

Talks & Lectures

Recent Writings

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Why Investing in a Strong Brand Matters More than Ever

3 Lessons on the importance of investing in your brand, according to 450 CMOs.

Why Brands Need to Innovate to Stay Relevant

How leading brands are embracing change to stay ahead of the curve.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

A brand refresh so strong, it might win over my son’s soccer loyalty—sorry Man U.

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

Brand Refresh vs. Rebrand: What’s the Difference?

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

Why Investing in a Strong Brand Matters More than Ever

Why Brands Need to Innovate to Stay Relevant

How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)

Ultimate Guide to a Successful Brand Launch

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Design & Culture

Notorieties & Press

Talks & Lectures

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