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Studio Ostendo operates in multiple creative fields including photography, design, and education.
Brand Reviews & Critiques
Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.
Strategy & Messaging
Strategy & Messaging
Reviews & Critiques
Reviews & Critiques
Design & Culture
Design & Culture
Resources & Tools
Resources & Tools
Identity & Visual Systems
Identity & Visual Systems
Talks, Press & Notorieties
Talks, Press & Notorieties
Studio Insights
Studio Insights
Recent Articles
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
A brand refresh so strong, it might win over my son’s soccer loyalty—sorry Man U.
Nufs Rebrand: is it eNuf? (Review)
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Brand Review: The Identity Crisis of the Washington Commanders’s New Logo
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