Brand Reviews & Critiques

Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.

Strategy & Messaging

Strategy & Messaging

Reviews & Critiques

Reviews & Critiques

Design & Culture

Design & Culture

Resources & Tools

Resources & Tools

Identity & Visual Systems

Identity & Visual Systems

Talks, Press & Notorieties

Talks, Press & Notorieties

Studio Insights

Studio Insights

Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

A brand refresh so strong, it might win over my son’s soccer loyalty—sorry Man U.

Nufs Rebrand: is it eNuf? (Review)

More CPG brands need to take note of the Nufs rebrand and how a small pivot can make a huge change.

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

The LA Clippers Rebrand: A Design Critique

Seattle Sounders Rebrand: Balancing Tradition and Modernity

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Review: Vanderbilt University

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo

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