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Studio Ostendo operates in multiple creative fields including photography, design, and education.
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Strategy & Messaging
Strategy & Messaging
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Design & Culture
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Resources & Tools
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Identity & Visual Systems
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Talks, Press & Notorieties
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Recent Articles
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
Resources
Unlocking the Secrets of SEO: A Comprehensive Overview
Resources
How to Create and Use Brand Personas (Free Guide & Template)
Resources
How to Find Your Brand Core (Plus Free Workbook Template)
Design & Culture
What’s a Creative Agency? How They Help & How to Find One
Resources
How to Craft Your Brand Messaging (Plus Free Template)
Brand Review
Pepsi Rebrand: A New Look with a Lack of Substance
Brand Review
Brand Review: Vanderbilt University
Brand Review
I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)
Resources
Brand Singularity: The Only Way Schools Will Win in Education
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