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Studio Ostendo operates in multiple creative fields including photography, design, and education.
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Strategy & Messaging
Strategy & Messaging
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Reviews & Critiques
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Design & Culture
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Resources & Tools
Identity & Visual Systems
Identity & Visual Systems
Talks, Press & Notorieties
Talks, Press & Notorieties
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Recent Articles
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Resources
A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.
Design & Culture
How to Build an Internal Team for Your Branding Project and Clear up Confusion
Design & Culture
How to Effortlessly Book a Brand Designer
Brand Review
Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.
Design & Culture
Brand Identity Design for Cities, Towns, and Neighborhoods
Notorieties & Press
Vexilla Axes: Exploring the Potential of Speculative Typography at Typeforce 11
News
Kaleb Selected Among Peers for Chicago Scholar In Residence Program
Design & Culture
Higher Education Branding: How Brand Design Can Help Institutions Stand Out
Brand Review
Brand Review: The Identity Crisis of the Washington Commanders’s New Logo
Talks & Lectures
ATypI All Over 2020 Talk: New Typographic Environments
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