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Studio Ostendo operates in multiple creative fields including photography, design, and education.
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Blog
Strategy & Messaging
Strategy & Messaging
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Reviews & Critiques
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Design & Culture
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Resources & Tools
Identity & Visual Systems
Identity & Visual Systems
Talks, Press & Notorieties
Talks, Press & Notorieties
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Recent Articles
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
Resources
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Design & Culture
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Brand Review
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
Nufs Rebrand: is it eNuf? (Review)
Brand Review
Can You See Me Now? Verizon Rebrand Critique
Brand Review
Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign
Resources
Brand Refresh vs. Rebrand: What’s the Difference?
Brand Review
The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction
Design & Culture
Why Investing in a Strong Brand Matters More than Ever
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Strategy & Messaging
Strategy & Messaging
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Reviews & Critiques
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Identity & Visual Systems
Identity & Visual Systems
Talks, Press & Notorieties
Talks, Press & Notorieties
Studio Insights
Studio Insights
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