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Studio Ostendo operates in multiple creative fields including photography, design, and education.
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Recent Articles
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.
Design & Culture
Why Brands Need to Innovate to Stay Relevant
Resources
How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)
Resources
Ultimate Guide to a Successful Brand Launch
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7 Idaho Companies I'd like to Rebrand in 2024
News
Studio Ostendo Named Best Branding Agency of Idaho 2023 by UpCity
Design & Culture
Getting Your Rebrand Right: Six Questions to Consider as You Create a Rebrand Strategy.
Brand Review
The LA Clippers Rebrand: A Design Critique
Resources
Personal Branding Worksheet (Free Download)
Brand Review
Seattle Sounders Rebrand: Balancing Tradition and Modernity
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