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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Ultimate Guide to a Successful Brand Launch

7 Idaho Companies I'd like to Rebrand in 2024

Studio Ostendo Named Best Branding Agency of Idaho 2023 by UpCity

Design & Culture

Getting Your Rebrand Right: Six Questions to Consider as You Create a Rebrand Strategy.

The LA Clippers Rebrand: A Design Critique

Personal Branding Worksheet (Free Download)

Seattle Sounders Rebrand: Balancing Tradition and Modernity

Unlocking the Secrets of SEO: A Comprehensive Overview

How to Create and Use Brand Personas (Free Guide & Template)

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