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Recent Articles

How to Find Your Brand Core (Plus Free Workbook Template)

Use this simple guide to identify your Brand Core (aka purpose, vision, mission, and values)—and share it with the world.

How to Create and Use Brand Personas (Free Guide & Template)

Brand personas define the specific people you're going to target and give you insight into their wants, needs, and pain points.

How to Craft Your Brand Messaging (Plus Free Template)

Follow our simple step-by-step guide to create impactful brand messaging that helps you produce cohesive and consistent branded content.

Pepsi Rebrand: A New Look with a Lack of Substance

In this blog post, we will explore the new Pepsi brand, the process behind its creation, and what it's missing.

Brand Strategy Toolkit (Free Download)

Branding Strategies to Reach Both B2B and B2C Customers

How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

Design & Culture

The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)

5 Tips to Launch Your Rebrand Easily and Successfully

Brand Identity Toolkit (Free Download)

How to Determine the Value of a Rebrand

6 Ways Brand Design Can Improve Your Business

Boise Logo Design Tips for Small Businesses

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