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Brand Reviews

Design & Culture

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Recent Brand Reviews

Can You See Me Now? Verizon Rebrand Critique

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

A beautiful Bull supported by world-class photography, but let down by a custom font: branding is tough.

The LA Clippers Rebrand: A Design Critique

When committees get into a boardroom together and discuss what they'd 'like' to see in a logo, you get the LA Clippers pathetic excuse for a 'brand'.

Pepsi Rebrand: A New Look with a Lack of Substance

In this blog post, we will explore the new Pepsi brand, the process behind its creation, and what it's missing.

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

The new "We Heart NYC" campaign manages to be poorly designed, unappealing, and a slap in the face to designers everywhere.

Brand Review: Vanderbilt University

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo

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