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Brand Reviews & Critique

Strategy & Messaging

Strategy & Messaging

Reviews & Critiques

Reviews & Critiques

Design & Culture

Design & Culture

Resources & Tools

Resources & Tools

Identity & Visual Systems

Identity & Visual Systems

Talks, Press & Notorieties

Talks, Press & Notorieties

Studio Insights

Studio Insights

Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

Nufs Rebrand: is it eNuf? (Review)

More CPG brands need to take note of the Nufs rebrand and how a small pivot can make a huge change.

Can You See Me Now? Verizon Rebrand Critique

Verizon has dropped a new brand identity, catapulting them temporarily into the lead for “newest big corporation rebrand”—how exciting.

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

When popular brands admit to and embrace sub-cultures, you get some beautiful pieces of design, including this font.

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

A beautiful Bull supported by world-class photography, but let down by a custom font: branding is tough.

The LA Clippers Rebrand: A Design Critique

Seattle Sounders Rebrand: Balancing Tradition and Modernity

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Review: Vanderbilt University

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

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