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Three Sisters Meats Brand Identity Design

From bootstrapped to winning pitch competitions and 5X'ing their investment with Studio Otendo.

Three SIsters Meats Chorizo brand photo
Mockup of Three sisters meats website
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Three Sisters Meats Brand Identity Design
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Project Details

Project Brief

Solution & Transformation

Three Sisters Meats had been running a bootstrapped brand—Jaime had a recipe that he knew was good, and the desire to sell it but not the brand to match. After receiving feedback from big suppliers, investors, and customers that his brand didn't match the caliber of company he wanted to become, Jaime came to Studio Ostendo for help. After finishing the brand identity redesign, Jaime had this to say:

"The meat specialist who first helped me make the dry-cured link in CA said the label is 'painfully sexy,' which is a pretty fantastic compliment. He loves the revamped logo, too."
— Jaime Fernandez

To help launch his product, we conducted a brand photography shoot. For chorizo, it was all about the product—showing-off the flavors, the simple ingredients, and helping customers envision when and where they'd likely enjoy Three Sisters dry cured chorizo. The brand photos were used in at least 60 days of social media content, used in pitch decks to investors, and on the website.

Three Sisters Meats earned more than 5X their design investment in new funding alone.

With the help of the new brand and brand photos, Three Sisters Meats was able to raise more than $50,000 in funding to help their manufacturing, production, and marketing capabilities.

"My wife and had just had the same response regarding the photos …Wow. Just, wow. I’m blown away. They look beyond fantastic and you and your wife managed to make me look pretty good! I’m so happy with the results. The product photos – amazing."
—Jaime Fernandez

With a new brand and suite of photos to work with, we turned to the website. Implementing a new design, four targeted landing pages, a new recipe blog, and SEO product descriptions, the new site far surpasses the old.

Three Sisters Meats started ranking on the First Page of Google for 5 keywords, and gained 8 new keywords it wasn't ranking for at all in just 6 months.

Screenshot of Keyword Position Change from ubersuggest
Screenshot of website analytics 6 months after redesign, restructure, and SEO strategy implementation.

Screenshot of SEO Keyword rankings by month from ubersuggest of
Number of Organic SEO Keywords and rankings.

Screenshot of organic traffic numbers by month from ubersuggest of
Number of Organic Traffic from Online Searches

All told, Three Sisters New Web Presence gained:

  • 5 First Page Google Keywords, 3 that are new to rank at all.
  • Ranking high for 8 Keywords the old site never ranked for.
  • Increased Average Ranking Position 29 spots.
  • More than doubled organic traffic in 3 months.
  • 5x the amount of organic keywords.

The experience Three Sisters Meats had was not only profitable for their business, but also pleasurable and seamless.

"Wanted to thank you again for all your help and hard work with our project. You’re a big part of why we will continue to be successful and trend upward. You’re the man and I will happily endorse and recommend you and Studio Ostendo."
—Jaime Fernandez

Notoriety & Press

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Three Sisters Meats earned more than 5X their design investment in new funding alone.

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